Assessing Game Changing Technology - Newbridge Consulting Group

Situation
A major life science company was assessing a new technology coming out of a research institution. The company believed that the initial target application was attractive, but could not determine its overall attractiveness or a viable commercial model.

Actions
Conducted a thorough assessment of the technology, its potential applications, benefits over the current gold standards, the wants and needs of payers, clinicians and patients, product formats, positioning and channel options and pricing scenarios, positioning and channel options, development and commercialization requirements.

Results
The assessment resulted in the company shifting their view of the technology from a single application with $500 million market potential to a platform with broad, game-changing applications and multi-billion dollar potential.
The business plan identified product opportunities and commercial pathways that were not previously contemplated.
The company is currently pursuing the development and commercialization of this transformational technology.


ASSESSING “GAME-CHANGING” TECHNOLOGY
Situation A major life science company was assessing a new technology coming out of a research institution. The company believed that the initial target application was attractive, but could not determine its overall attractiveness or a viable commercial model. Actions Conducted a thorough assessment of the technology, its potential applications, benefits over the current gold standards, the wants and needs of payers, clinicians and patients, product formats, positioning and channel options and pricing scenarios, positioning and channel options, development and commercialization requirements. Results The assessment resulted in the company shifting their view of the technology from a single application with $500 million market potential to a platform with broad, game-changing applications and multi-billion dollar potential. The business plan identified product opportunities and commercial pathways that were not previously contemplated. The company is currently pursuing the development and commercialization of this transformational technology.	Back
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ASSESSING “GAME-CHANGING” TECHNOLOGY